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This is a great post about advertising creative which applies equally well to this world of filmmaking.

When you hire your team – trust them to do the job you’ve hired them to do regardless of whether they are a DP, or an Editor, a Production Designer or a Composer. 1+1+1 really does equal 58,000,000!

BART CLEVELAND: A creative team walks into the conference room with freshly mounted layouts underarm. They have worked untold hours to develop the ideas they now carefully share with others. Every detail has been examined and re-examined. There has been nothing left to chance. The work is superb. Their audience applauds with appreciation and admiration.

Then there is the “pause to reflect.”

A glimmer appears in one observer’s eye. Similar to telling a painter where he has missed a spot, the observer helps make a good idea better by adding that perfect little addition that causes good to become great. Then another glimmer appears in another observer’s eye. Well, I can’t go on because it’s just too gruesome.

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