Pandora’s Secret Music DNA Equals Millions of Human Hours

Great article in the NY Times about how Pandora actually determines the individual elements of their Music Genome Project.  Interesting that it is so human labor intensive, given the technology aura of the company.

And how do you get your music into their engine?  One guy with an overflowing desk.

Also interesting to note that founder Tim Westergren was a film composer who had to decode film director’s likes and dislikes on a daily basis.  Sounds familiar!

Read full article.

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