Technology just keeps changing the ways we do things! And now it’s crowdsourcing music for commercials.

This is cool. Musikpitch is a new site where advertisers can launch a contest and composers/songwriters/bands can then submit custom music for the project. The budget is clearly listed and MusikPitch keeps the publishing and administers the licensing.

Almost completely gone are the days when ad agencies would actually select a handful of music companies to exclusively work with on a project, award them demo fees and then final fees in the hundreds of thousands of dollars.