Apple iPod/iPad as an audio brand

There’s no doubt that Apple and it’s advertising gurus at TBWA Chiat Day have created a lasting sonic impression by choosing songs of a certain sound palette, rhythm and feel in their last few years of advertising iTunes and iPod.

Their sonic / audio branding brief probably reads something like this:

  • Unknown as of yet thereby fresh
  • Quirky yet familiar and not too strange
  • Simple – no fancy harmonies or chord progressions
  • Singable or hummable – sticks in your ear
  • Unexpected instrument palette – notice the banjo in Feist’s 1234 or the toy piano in Miss Li’s Bourgeois Shangri-La.
  • Acoustic organic sounding elements blended with electronic
  • Rhythmic and bouncy
  • Warm and intimate
  • Positive
  • Shiny and bright
  • Usually in a major key
  • Vocals can be male or female or instrumental
  • Genre – electronic, pop, acoustic, alternative – most probably not jazz or classical

Apple Ipad 2013 ad

Apple Ipod Nano 4th generation commercial featuring Lenka – The Show

Apple Ipod 2007 Commercial with Feist – 1234

2009 Ipod Nano Video with Miss Li – Bourgeois Shangri-La

 

We have a bunch of songs and tracksĀ  in our royalty free music library that match most if not all of these qualities.

Here’s a few you can license for your project right away.

Running In Time

Artist/Composer: Eric Bolvin
Delightful ad music.

KEYWORDS:Advertising, Apple, Google, bells

Price: $267.00
Price: $47.00
Select Usage for Price :
Saturday

Composer/Artist: Deskspace
Relaxed and happy. Simple and carefree. Optimistic and energetic. Like the dawning of a perfect saturday. Full version inluding drums. Each section is easily divided into seamless loops (182 bpm.)

KEYWORDS:bright, every day, cheerful/happy, easy, energetic, fun, groovy, happy, inspirational, joyful, light, optimistic, positive, relaxed, smooth, sweet, uplifting, wholesome, acoustic guitar, bass guitar, drums, 21st century, 2000s, jason mraz, jack johnson

Price: $267.00
Price: $47.00
Select Usage for Price :
Chemicals

Composer: Jon Abrams
Happy groovy sunshiney light folk-rock music in a retro style a la John Mayer. Acoustic and electric guitars bass drums handclaps.
Price: $267.00
Price: $47.00
Select Usage for Price :
Builds Plurals and Our Nouns

There's something about this track that sounds like Beck went to France and got hooked in with Mirwais.
Price: $267.00
Price: $47.00
Select Usage for Price :
Grace Izabell Browne

Composer: Mike Stidolph
Bouncy jazzy acoustic folk piece. Starts as a solo guitar and then builds into a bigger piece. Feels like I'm in a little cafe somewhere in the midwest US or even in the countryside of Europe. Gorgeous! A glass of Cabernet for me s'il vous plait.
Price: $267.00
Price: $47.00
Select Usage for Price :

A Little Song- instrumental

Instrumental version of track by the same name. Acoustic guitars synths and horns the song feels like an advertising jingle for a bright shiny new...retro futuro product. This should be in an iTunes spot.
Price: $267.00
Price: $47.00
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Sunshine In My Mind


Price: $267.00
Price: $47.00
Select Usage for Price :
Believe In America

Composer: Jon Abrams
Whistling melody with Bo Diddly type guitar groove with bass and drums. Bluesy folky rock. The music evokes feelings from an earlier time of innocence knowing your neighbor's name and apple pie and lemonade. Good morning!
Price: $267.00
Price: $47.00
Select Usage for Price :

Wind Riding 30sec version

Composer: Robert Charles Mann
Positive cheerful fun happy satisfying acoustic guitar track with strings and glockenspiel. Package contains a 30-second and 60-second version and eight 15-second loops.
Price: $267.00
Price: $47.00
Select Usage for Price :

Wind Riding 60sec version

Composer: Robert Charles Mann
Positive cheerful fun happy satisfying acoustic guitar track with strings and glockenspiel. Package contains a 30-second and 60-second version and eight 15-second loops.
Price: $267.00
Price: $47.00
Select Usage for Price :
Dinner with Dave

A silent film type solo piano score - comical zany funny lively and just wonderful. Try juxtaposing this against a picture of great seriousness and the results will be hilarious. Or stay congruent with the humor and underscore the black and white film of your dreams.
Price: $267.00
Price: $47.00
Select Usage for Price :
Download preview Track Length: 00:00

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