The music industry has been gutted in the last 15 years. Much talk of the “Long Tail” has mostly centered around the music industry.

What’s the Long Tail?
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. Read the Wired article that started it all.

So what about film? It seems there is room for a “Long-Tail” approach to indie film. Perhaps with the recent announcements of video content from Google at CES and whatever is being announced this minute in San Francisco by Apple’s CEO Steven P. Jobs will show the way. There’s an awful lot of expectation from today’s keynote presentation at MacWorld. I can’t imagine anything can live up to the hype. But we’ll see…

Pin It on Pinterest

Share This
Download preview Track Length: 00:00
%d bloggers like this: