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Welcome To Our Audio Branding Agency

Led by Head Monk, Andrew Ingkavet, 300 Monks provides audio brand strategy, consultation and execution to Advertising Agencies, Corporate Clients, Film Studios, Independent Producers and Filmmakers. Ingkavet’s unique background as former big agency Creative Director and Film Composer/Music Producer enables him to speak the vocabulary of both visual and audio, business and marketing and Creative and Account. With a global network of artists, musicians, composers, producers and sound designers, 300 Monks is unique in focus, smarts and executional capabilities.

What is Audio Branding?

The short answer is: the aural equivalent of visual branding. Back in the early 1900’s, not everyone knew the power of visual branding. They would package their goods in different colors, different typefaces, logos, etc. The power of consistent, congruent and effective branding can be applied to other senses. Audio is one of the most powerful senses we humans have. In fact, hearing turns on in the womb. We are born hearing! Vision doesn’t turn on until a few seconds after birth. If you add audio to your managed brand communications portfolio, it doesn’t just add linearly. It’s exponential. 1+1 does equal 54!

Audio is the Carrier of Emotion.

Did you ever watch a movie with the sound off? Especially a scary movie? A thriller or horror film? Notice how different the experience felt. All the spine-tingling tension that you thought was coming from just watching the film was actually being communicated by the audio, namely music and sound effects.

Is Your Brand Communication Managed?

Most corporations and larger businesses have an agency on retainer to manage marketing communications. Smaller sized companies may have a department or even an individual. At advertising/marketing agencies, the creative team is supposed to be coming up with great ideas that communicate your brand story in line with both your current business objectives AND your overarching brand objectives. When it comes to adding music to your commercial, your website, your retail environments, even your powerpoint and music-on-hold, these young, hot-shot creatives usually slap in a hot track from their favorite new artist and say, “go license this.” There’s no thought to whether it even is adding to your brand communication or making your consumer remember the first time they heard this “in the back of a car on a bad date.” Your brand’s Music and Audio need to be managed in the same way your visual branding is.

Audio Strategy

Once you have an over-arching Audio Strategy for you brand, it needs to be communicated to all relevant stakeholders such as your marketing agencies, public relations, retail managers, etc. It also needs to be executed in a way that follows the strategy. Anyone can slap an MP3 behind your voice-over and say that’s an audio strategy. Not anyone can actually articulate what your strategy is and then come up with the business and brand reasons.